The history of the SV Group

Innovative corporate structure

Founding of the non-profit SV Foundation and the company SV Group AG as successor organizations to the SV Service association. As the supporting foundation, the SV Foundation becomes the SV Group’s main shareholder.

Entry into the hotel industry

Opening of the Courtyard by Marriott in Zurich, and franchise partnership with Marriott International.

Entry into children’s catering

Entry into children’s catering (lunches) with Meals for Kids.

Entry into public catering

Entry into public catering with the opening of the first SPIGA Ristorante in the Westside shopping mall in Bern. The “fast-casual dining” concept is based on Italian cuisine.

Expansion of the hotel portfolio 

Opening of the Courtyard by Marriott Hotels in Basel, the Renaissance Zurich Tower Hotel, and, in Munich, the first Residence Inn in Europe.

Pioneers of climate action

The ONE TWO WE climate action program is launched in collaboration with WWF Switzerland. SV Schweiz is the first catering company to set itself a specific climate target: a 10% reduction in CO₂ emissions throughout Switzerland by 2015.

A proud anniversary

The SV Group looks back on 100 years of institutional catering. With around 8,500 employees and 600 restaurants in Switzerland, Germany and Austria, 120 million menus, meals and snacks are prepared and served with a smile every year.

New brand: SV Restaurant

The SV Group launches the SV Restaurant brand, a move that sees the SV Group’s core business – the operation of staff restaurants and cafeterias – acquire its own branding.

Industry pioneers in animal welfare 

SV Switzerland enters into a strategic partnership with Schweizer Tierschutz [Swiss Animal Protection] (STS), thereby adding animal welfare to its sustainability program – a first in Swiss catering. The aim is to increase the proportion of BTS and RAUS products (from high-welfare livestock farming) to up to 80 percent over the next three years.

Growth in prime locations with SV Hotel

Opening of the first Moxy Hotel by Marriott in Stuttgart, the lifestyle brand of a new generation of hotels. Opening of a Moxy and a Residence Inn in Frankfurt.

New business area: smart fridge

First use of an autonomous catering solution available around the clock: the gustav smart fridge.

Jumping on trends in public catering

At the Glattzentrum shopping mall, the first SESH store marks the launch of a new restaurant concept offering sophisticated bowls containing high-quality ingredients. A few months later, SV opens its first burger restaurant, BRIX, in the Seedamm-Center.

Growth and our own hotel concept

Opening of Moxy Lausanne, Courtyard Freiburg im Breisgau and Moxy Bremen. Introduction of a dedicated hotel concept for extended stays. Stay KooooK combines the benefits of modern forms of accommodation into a pioneering offering for a new clientèle of discerning travelers.

Entry into the pure takeout business

SV opens a new food court in Zurich’s main railway station, including SESH Bowls and SPIGA Ristorante, designed entirely for takeout.

Stadium catering at the Swiss Life Arena

The SV Group is a catering partner of the newly opened Swiss Life Arena in Zurich-Altstetten. It operates a wide range of catering options at the stadium, from food boxes inside the stadium to the VIP area.

Continuous growth with SV Hotel

Opening of Moxy Duesseldorf City and Stay KooooK Bern City.

SV (Österreich) GmbH has a new owner

SV Group AG is withdrawing from the Austrian market and selling SV (Österreich) GmbH to GMS GOURMET GmbH, which belongs to the VIVATIS Group

Hotel portfolio continues to grow

The hotel portfolio now includes four Moxy Hotels and two Residence Inn by Marriott in Berlin, Dortmund, Dresden and Essen, as well as a Stay KooooK in Munich. SV Hotel is also opening its first hotel of a Hyatt brand, the Me and All Hotel Berlin East Side.  In addition, the first Moxy in the city of Zurich will open in December.

With a new brand identity, the SV Group is sending a clear signal of its continued development. Going forward, the company will consolidate all business areas under the unified “SV” brand, thereby creating clarity and brand recognition. The new look is warm, dynamic, and forward-looking, without neglecting the qualities that have always defined SV: warmth, hospitality, and enjoyment.